EXHIBITOR TOOLKIT

The Nuts & Bolts to a Successful Show

WVC 2019

SURVEY STATS

It's the one event that has it all—the largest veterinary expo hall, hundreds of CE sessions, world-class entertainment, plus revolutionary products—all under one roof at Mandalay Bay, Las Vegas!
veterinarian (2)
15K

Veterinary
Professionals

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83K

Leads
Collected

location
29

Nationalities
in Attendance

EXHIBIT STEPS TO SUCCESS

How do you measure your team's efforts? Are you looking to. . .

  • Generate leads?
  • Sell more products?
  • Launch a new product?
  • Cultivate relationships? 

 

Once decided, it's time to create a call to action.  Understand what you want people to do when they visit your booth and what actions need to be taken to achieve this.

Reach out to current and prospective clients before the show.  Send an email, mail a print ad, or give a phone call. Get them talking and build excitement to get them to your booth.
Use social media to let your customers know where to find you at WVC.  Example: Send out a tweet or message through Facebook promoting booth traffic. “Visit us at WVC, Booth XYZ! Say the word DEAL to a sales rep and receive a free t-shirt!” Social media is a great way to generate buzz. Start your promotions 3-6 months prior to Conference, continue onsite, and follow up after the show. Think about starting a social media contest with the winner being revealed at WVC. Make sure to follow up with your leads, cultivate them, and convert them to sales.


(WVC will work with exhibitors in support of messaging, events, and campaigns through social media, pre-show mailings, print ads, etc.  Contact Lesa Boileau at l.boileau@wvc.org
 for more information.)

 

Enhance your image and increase your presence. Review sponsorship & advertising items available at the show such as bag inserts, pre-show mailing list, Education Program ads, Exhibit Hall Guide ads, and interactive advertising such as Vet Detective.

When looking at sponsorships, think about how it can tie into your company values/mission/products.  WVC offers an array of opportunities at various levels and will work with you to create a package that fits your needs, budget, and target audience.

Make sure that your booth staff is registered and trained with your overall objective in mind. Schedule a pre-show meeting before the hall opens to review talking points, prospects, what to expect, schedule of events, preferred communication method during show, rules, regulations, etc.

Once the show is over, follow-up on leads within 3 business days with an email and then a personal phone call a couple of days later.

 

 

All Eyes on Your Brand.

eye

INCREASE YOUR VISIBILITY

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BUILD CREDIBILITY

money

MAXIMIZE YOUR ROI

To learn more about our lucrative sponsorship opportunities,
please contact sponsorships@wvc.org.